For Airbnb & VRBO hosts in Bentonville, AR

Bentonville Host Pricing Toolkit

Over 1,150 Airbnb and VRBO listings compete for guests in Bentonville, Arkansas. We help you price yours to win — know exactly when to raise your rate before the surge hits.

1

Check upcoming surge dates

2

Compare to your normal weekly rate

3

Optimize your price on Airbnb/VRBO

Out-of-town visitor surges, Sep – Oct 2026

Every date below is a real driver of overnight guests booking a place to stay - not local foot traffic like the farmers market or a high school football game. A few are massive regional draws in Rogers (NWA Championship, Bikes Blues & BBQ) close enough to spill into Bentonville lodging - marked "regional spillover," those crowd sizes are our modeled estimate of that overflow, not the events' full regional attendance.

Suggested rate premium

How much more to charge above your normal baseline rate for each surge, plus whether to set a minimum-stay requirement.

First Friday
Book for Sep 4 · The Square
~4,720 people
Set a 2-night minimum
+47%
premium
Noon2Moon race
Book for Sep 11–12 · Coler Mountain Bike Preserve
~1,220 people
Set a 2-night minimum
+12%
premium
Grandma Moses opens
Book for Sep 12–13 · Crystal Bridges + Momentary
~1,500 people
Set a 2-night minimum
+15%
premium
Zedd
Book for Sep 25 · Crystal Bridges + Momentary
~4,536 people
Set a 2-night minimum
+45%
premium
NWA Championship
Book for Sep 21–27 · Rogers (regional spillover)
~6,000 people
Set a 3-night minimum
+60%
premium
First Friday
Book for Oct 2 · The Square
~4,720 people
Set a 2-night minimum
+47%
premium
Bikes, Blues & BBQ
Book for Sep 30 – Oct 3 · Rogers (regional spillover)
~3,000 people
Set a 3-night minimum
+30%
premium
Chance the Rapper
Book for Oct 8 · Crystal Bridges + Momentary
~4,574 people
No minimum needed
+46%
premium
Big Sugar Gravel
Book for Oct 15–18 · Crystal Bridges + Momentary
~2,915 people
Set a 3-night minimum
+29%
premium

Minimum-stay guidance: no platform publishes a Bentonville-specific benchmark for this, so it's a single general STR hosting practice, tiered by the surge's real booking window - a 2-night minimum when the window (a single night for a one-off show, or a multi-day span for something like a race weekend) includes a Friday or Saturday, so a guest can't book just a slow night and leave an already-strong one empty; bumped to 3 nights when that window runs 4+ days, since that's a genuine multi-day draw rather than a single weekend. Capped at 3 either way - almost no visitor books a full week around one local event, so requiring more on a single surge typically loses more bookings than it protects.

Your baseline rate, by property size

Modeled estimate, anchored to Rabbu's published studio and 4BR Bentonville rates.

By month

Modeled seasonal curve, not sourced per-month data. Rabbu publishes only two real anchors for Bentonville - July as the peak month (~$3,198 avg monthly revenue per listing) and a winter low (~$1,092) - so this is a smooth curve fit to that ~2.9x swing, not independently sourced month by month.

Bentonville STR market benchmarks

Average daily rate by unit size, and each market-data platform's own reported numbers side by side.

By unit size

Studio$93
1 Bedroom$128*
2 Bedroom$163*
3 Bedroom$198*
4 Bedroom$233
5 Bedroom$293

* Interpolated between Studio and 4 Bedroom - not independently published by any source we could find.

By platform

Each platform's own reported Bentonville-wide figure.

AirDNARabbuAirROI
Avg. daily rate$208$160
Occupancy (% of nights booked)56%43%
RevPAR (rate × occupancy)$111
Active listings (total tracked)~1,160
Avg. annual revenue (per listing)~$25.2K

Pricing below $160 on a normal weekend, or below $270 on a surge night? You may be leaving money on the table.

Each platform's own reported Bentonville figures (2026); a dash means that platform doesn't publish that metric. Directional market context, not a guarantee for any individual listing.

Why Bentonville's STR market keeps growing

Population is real, multi-point Census data. STR listings is only two known dated points - Bentonville has never required STR registration, so no one has tracked a count in between; the dashed line just connects them, it isn't a known trend.

Population: US Census (2020) and Census/ACS annual estimates (2021–2023). STR listings: 484 total listed over a trailing 12 months as of Jan 2021 (Bentonville city planning staff, reported by the NWA Democrat-Gazette, Mar 10 2021) and ~1,160 active listings today (AirDNA, 2026) - the two counting methods likely aren't perfectly consistent with each other, so treat this as directional growth evidence, not a precise trend.

List on Airbnb or VRBO in Northwest Arkansas? This is the first pricing toolkit from bvento — more markets coming soon.

Surge dates, suggested premiums, baseline rates, and market benchmarks are all modeled guidance built from public event and platform data — not a guarantee of bookings, revenue, or any individual listing's performance.